smo / social media optimisation
Social Media Optimisation, or SMO incorporates a range of distinctive internet marketing strategies to aid the flow of a website's content across the internet, increasing a website's incoming links (thereby increasing the 'pagerank' - an important part of the google organic search algorithm), facilitating the ease of tagging and bookmarking, and ensuring a website is associated and connected with other relevant online communities to enable ease of viral marketing.
The primary focus of SMO is a little different to the more well-known internet marketing techniques such as SEO, or PPC. Social Media Optimisation tends to focus on driving traffic to a particular website from sources other than search engines - these can be numerous, with new social networks and user generated content websites seemingly springing up daily!
Some of the techniques im genius utilises to ensure our clients have a highly branded presence on include:
- Tagging & Bookmarking - helps users access your website with ease at the click of a button
- Social Network Marketing - your website is highly noticeable to targeted customers and communities on a range of social networks
- Blog Marketing - increasing your brand's visibility on blogging websites can lead to a huge increase in interested traffic for your website
Get in touch with im genius to see how our SMO campaigns can dramatically increase your organisation's visibility across a range of influential social networks.
