social media optimisation / smo
Social Media Optimisation incorporates a range of distinctive internet marketing strategies to aid the flow of a website's content across the internet. The primary focus of a social media campaign is somewhat different to the more well-known internet marketing techniques such as SEO, or PPC. SMO tends to focus on driving traffic to a particular website from sources other than search engines - these can be numerous, with new social networks and user generated content websites seemingly springing up daily!
Increasing a website's incoming links (thereby increasing the 'pagerank' - an important part of the google search algorithm), facilitating the ease of tagging and bookmarking, and ensuring a website is connected with other relevant online communities all go hand in hand to enable ease of viral marketing. These techniques also sit well alongside an SEO campaign.
Some of the techniques im genius utilises to ensure our clients have a highly visible, clearly branded online presence include:
- Tagging & Bookmarking - helps users reference & access your website with ease at the click of a button
- Social Network Marketing - your site is highly visible to current and potential customers on social networks
- Blog Marketing - increasing your brand's visibility via blogging can lead to a huge increase in interested traffic for your website
Get in touch with im genius to see how our social media campaigns can dramatically increase your organisation's online visibility.
